Realize Your Direct Marketing Potential
In the digital age, businesses have a variety of options at their disposal when it comes to marketing. Connex Systems knows that some people may wonder if there’s any value in direct mail marketing anymore. If that’s you, the answer is: Definitely.
On a given week, a typical household receives 16 pieces of mail and more than 100 emails. People open about 70% of all the direct mail they receive. Not only that, they also read 79% of it for at least a minute.
Here are a couple more stunning statistics. The response rate for direct mail is almost 4% in contrast to 0.2% for email and 0.1% for PPC. Overall, direct marketing does better than digital marketing by well over 500%.
How Connex Systems Helps
More than 90% of marketers expect direct mail marketing to increase in the coming years. Connex Systems’ digital presses and feeding and finishing equipment enable you to give you direct marketing material the top-notch quality it needs.
Research has shown that more than 70% of people decide to open and read direct mail based on paper and print quality. Our hardware and workflow solutions give your marketing documents a clean, professional appearance that will catch recipients’ eyes.
More Printing Solutions
For information on other printing solutions, go to the following pages:
Produce books with much fewer errors and much less waste. Our Book Publishing solution can help you tap into billions of dollars in revenue that books generate around the world each year.
Believe it or not, direct mail marketing still yields tremendous benefits for companies. In fact, it’s more than five times more successful than digital marketing. With our Direct Marketing solution, these benefits can become yours.
Present your business in the best light with our Collateral Printing solution. You can get great-looking letterhead, brochures and business forms.
Our Statement Processing solution lets you create easy-to-digest, brand-enhancing business statements. Not only that, it can help you keep your sensitive information from falling into the wrong hands.
Get attractive, counterfeit-proof checks for your business with our Check Printing solution.
Printing packaging for products is a major expense for many businesses. Our Package Printing solution gives you sturdy, distinctive packaging quickly and cost-effectively.
Catalogs can help spur sales both in-store and online. Our Personalized Catalogs solution helps you stand out and generate interest and trust in your business.
Photos and related products represent a fantastic revenue opportunity. Our Photo Publishing lets you tap into that opportunity by producing high-quality calendars, portfolios and more.
Deliver effective marketing messages through your bills and statements with our Transactional Marketing solution.
Eliminate errors from your important print jobs with our Proofing solution.